Imagine lab creates an immersive installation redefines luxury retail, inviting guests to explore an avant-garde experience at the FERRAGAMO pop-up store in IFC Lane Crawford, showcasing their revolutionary SS23 collection amidst a captivating landscape of red sand dunes intertwined with a mix of curves and lines. The pop-up unveils Ferragamo's new house color—a deep, emotive red—taking center stage in a visually dramatic setting. By using vibrant volcanic red "sand dunes" create a moody backdrop for large sculptural iterations of the brand's hero accessories and key ready-to-wear pieces from Davis's debut range.

FERRAGAMO
Pop up RED