Imagine Lab built the display area and the whole set. Alex Israel’s interactive video installation REMEMBR (2023) at Art Basel Hong Kong 2024. To realize REMEMBR, the artist worked with BMW to develop AI technology that collects, filters, and composes content from a smartphone’s camera roll. 

The resulting montage is choreographed to music and displayed across seven custom-designed screens, each taking the shape of Israel’s iconic profile, arranged around an all-electric BMW i7 sedan. The immersive installation invites visitors to delve into the artist’s hyper-memories and, equally, share their own.