We teamed up with DETERMINANT, the men’s clothing brand specializing in high-quality shirts, to bring their signature work-life shirts to life through an immersive two-part event: a press release and pop-up store.

Three modern gentlemen. Three stories. Three shirt styles - Premium, Functional, and Essential. To represent each collection, we designed three lifestyle-inspired zones: Coffee, Fitness, and Chill Out and each space featured custom decor that captured the vibe of its collection, inviting guests to explore, take photos, and connect with the brand on a deeper level.

From concept to execution, our goal was to build an experience that didn’t just display shirts but told stories of three collections. A bold visual identity built around DETERMINANT’s brand color palette, making every angle and detail cohesive.